August’s PR Horizons is ready for you. This month there’s a long look at what’s in store for social media as billionaires battle for control plus there’s a question or two concerning Worldcoin’s offer of ‘cash’ for your eyeballs. We consider what we need to do to survive the shifts in our profession and, as we move into the era of ‘global boiling’, explore ways to challenge our organisations and institutions to communicate – and act – effectively in environmental extremes.