Oh Jeremy Corbyn – Capturing crowds with words that work

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For all our digital engagement, sometimes there’s nothing more powerful – or personal – than listening to a carefully crafted speech delivered to an audience that wants to engage. One of those rare moments occurred this weekend when Jeremy Corbyn, leader of the UK’s Labour Party spoke to the crowd at Glastonbury music festival. The speech didn’t include anything he hasn’t said before but its structure and use of various figures of speech made it relevant and pertinent to the audience.

If you are writing a speech and looking to add power to your words it’s well worth refreshing your knowledge of common rhetorical devices like parallelism, personificaiton, tricolon and epistrophe. And if you are looking to revisit your writing – whether for news, speeches or the web – our Words that Work session could be the online professional development session for you.