We need to talk about search

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Artificial Intelligence, Crisis communication, PR Horizons

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There’s a sizzling September ahead with major announcements due from the tech titans, the beginning of the end for ‘old-school’ search engine optimisation and the roll out of Google’s Duet AI into Workspace – is it a help or a hindrance? This month’s PR Horizons takes a look at all of the above as it moves into view plus a brief look back at how culture led to crisis after the FIFA Women’s World Cup.