About - PR Knowledge Hub

PR Knowledge Hub exists to help you excel, to build the skills and capabilities you need for present and future practice

Why we are here

It’s challenging to stay up to date with latest thought leadership, advancements and risks posed by change, let alone keeping up professional development in our rapidly evolving sector.

PR Knowledge Hub solves that issue by offering new approaches to learning designed to equip you and your communications teams with the knowledge and power you need to keep abreast of the latest learnings in public relations.

Our hope

PR Knowledge Hub is founded on the principle that every person has the right to knowledge. Knowledge needs to be made available in a way that encourages diversity and is easy to access.

Our sessions – in person or online – are specifically designed for people who work in public relations and communication but may well be relevant to you, whatever your sector.

Sessions are delivered in English but the principles of practice are global and can be applied across all types of public relations and communications activities and many cultures.

Our intention

You’ll find a range of courses so explore and see what best meets your need. Our learning requirements change constantly because we deal with constant change. Our profession needs to look beyond its current boundaries and consider what form we will take in years to come. To that end, I’d encourage you to delve into some of the thinking and reflective sessions as well as some of the ‘how to’ modules that will refresh and hone your skills. If you are stuck and don’t know where to begin your professional development planning, download the Building Capability guide below which will give you information and advice on what to learn and when.

Catherine Arrow

My working life has been dedicated to raising standards and improving education and training in public relations and communication. For the last two decades I’ve worked with thousands of practitioners around the world helping them develop their professional knowledge, understanding and abilities. In creating PR Knowledge Hub my hope is to act as your guide and facilitator, helping you to navigate the ocean of lifelong learning every PR professional must tackle.

I know how difficult it can be for practitioners to attend professional development sessions and conferences in person so here you can learn at your own pace, in your own place. You can learn online, independently or we can work together to create a learning experience that involves your team, your organisation or your sector.

Regular updates through the PR Horizons series, the blog and our community of practice are available to you – just sign up and jump in.

There are also some reference links and resources for you and, wherever you are in the world, I would urge you to join your professional association. If you aren’t sure where to find them, a good starting point is the Global Alliance for Public Relations and Communication Management which has a list of member countries and associations.

Finally, if you don’t know what you need to know, the post here may help you decide what to sign up for. It is based on the continuing professional development ‘wheel’ I devised during my tenure as Secretary to the Global Alliance and it highlights the areas of knowledge practitioners should be familiar with, along with the subjects we all need to explore next and for a more recent look at what you need to know download the Building Capability guide you’ll find on this page.

Deepen your knowledge

Sometimes we don’t know what we need to know and in our complex operating environment staying ahead of the rapid changes can be a challenge. We’re here to help you with that – sign up and stay in the know.

PR Knowledge Hub

pr knowledge hub – learning to break boundaries