Keep your licence to operate

There’s a great deal of discussion about the way forward for society. The notion of our licence to operate and subsequent social capital has finally begun to feature in good conversations around the world so, with spring in the air here, I’ve dusted off and updated my video explanation of the licence to operate – what it is, what it does, why we need one and how public relations and communication helps us get – and keep – one of our own. Public relations builds and sustains the relationships we need to maintain our licence to operate – it is the very heart of what we do.