Shifting the business of storytelling
Have you ever finished a really good story and found yourself missing the characters? They’ve become your friends, bound to you forever as…
PR Knowledge Hub
Tag: Storytelling
‘Words, words. They’re all we have to go on’
April is all about words here at PR Knowledge Hub, with a series of sessions throughout the month looking at all aspects of…
Does an AI story smell as sweet?
Reflecting on storytelling after uploading the Words that Work session, I found myself pondering current progress in algorithmic storytelling. A week ago, the Neukom…
Who guards your galaxy? How to tell good stories in the digital age
Relationships are hard work – so with organisational relationships at the heart of public relations and communication management, it’s no surprise that we…