The Emperor’s New Threads
August’s PR Horizons is ready for you. This month there’s a long look at what’s in store for social media as billionaires battle…
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Category: Digital and Social
The Emperor’s new threads
As the Threads app launched, for an instant, like a cracked mirror catching the sunlight, we glimpsed a reflection of the past possibilities…
AI and the tightrope of truth
In this month’s PR Horizons I explore AI and the ‘tightrope of truth’ that organisations have started to walk in the last few…
Action your analytics
It’s a rare thing to find a practitioner who gets to grips with data and yet it is a highly valued skill. Using…
A Dangerous deployment? AI and PR
Are you ready for the challenges ahead? For the impact artificial intelligence will have on public relations? On society? The pandemic caused a…
Sowing discord with behavioural manipulation
A month in to Dominic Cummings reign as chief aid to UK Prime Minister Boris Johnson and chaos is beginning to boil over.In…
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