The Fifth Future is SLO
Nine humanoid robots took to the stage last week to front a media panel for the United Nations. It was an event that “aimed…
PR Knowledge Hub
Category: Future PR
The fourth future is immersive
‘You’d best start believing in ghost stories Miss Turner – you’re in one’. So says Captain Barbosa in the first Pirates of the…
The third future is hyper-personal
The pace of change suggests that in our third future of hyper-personalisation, public relations practitioners will become firefighters, spotting and extinguishing wild fires…
The second future is AI powered
It was fine while artificial intelligence was just driving a few cars around or sorting out your spam folder. It’s been useful having…
Five futures for public relations
The future is uncertain – it is a constant refrain. Uncertainty is the off-beat in our rhythm of change. But life is -…
God in the machine – AI goes to church
Holy smoke and mirrors! AI went to church this month as ChatGPT was used to create an entire service, complete with music and…
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