We need to talk about search
There’s a sizzling September ahead with major announcements due from the tech titans, the beginning of the end for ‘old-school’ search engine optimisation…
PR Knowledge Hub
Tag: Digital relations
The Emperor’s new threads
As the Threads app launched, for an instant, like a cracked mirror catching the sunlight, we glimpsed a reflection of the past possibilities…
God in the machine – AI goes to church
Holy smoke and mirrors! AI went to church this month as ChatGPT was used to create an entire service, complete with music and…
How to use AI in PR and use it well
Join me – and newly created colleague Alison – to learn how to use AI in PR and how to use it well….
ChatGPT – naughty or nice?
Heading into Christmas, there was an early ‘gift’ from OpenAI this month with the release of a new model, ChatGPT. You can read…
A Dangerous deployment? AI and PR
Are you ready for the challenges ahead? For the impact artificial intelligence will have on public relations? On society? The pandemic caused a…