Resolutions for change – a top three
It’s funny how we measure ourselves at the start of each year. Not all individuals or cultures mark this particular date but for…
PR Knowledge Hub
Tag: Listening
Why ‘the public’ doesn’t exist
There’s a lot of talk about storytelling, behaviour change, social purpose and what organisations are doing to connect with their ‘target audiences’. Some…
‘Words, words. They’re all we have to go on’
April is all about words here at PR Knowledge Hub, with a series of sessions throughout the month looking at all aspects of…
Can Ardern build back brave?
We have a new government here in New Zealand. It’s the same one as before, led by Jacinda Ardern, just back bigger. Under…
A Dangerous deployment? AI and PR
Are you ready for the challenges ahead? For the impact artificial intelligence will have on public relations? On society? The pandemic caused a…
Demonstrating value – Yes we can prove our worth
There’s been much talk this week about evaluation in public relations and communication management and, for me, the most surprising part of the…
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