The Emperor’s new threads
As the Threads app launched, for an instant, like a cracked mirror catching the sunlight, we glimpsed a reflection of the past possibilities…
PR Knowledge Hub
Category: Communication
God in the machine – AI goes to church
Holy smoke and mirrors! AI went to church this month as ChatGPT was used to create an entire service, complete with music and…
We’re in a bad romance
This month’s PR Horizons looks at the tortured romance between AI and humans, confirm why, in the words of New Zealand’s ex-Police Chief Mike…
How to use AI in PR and use it well
Join me – and newly created colleague Alison – to learn how to use AI in PR and how to use it well….
Leadership lessons, crisis and the business of trust
It’s been a tragic start to the year. In just a few weeks we’ve seen devastating natural disasters around the world, killing thousands…
ChatGPT – naughty or nice?
Heading into Christmas, there was an early ‘gift’ from OpenAI this month with the release of a new model, ChatGPT. You can read…
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