The Emperor’s New Threads
August’s PR Horizons is ready for you. This month there’s a long look at what’s in store for social media as billionaires battle…
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Category: Digital and Social
The Emperor’s new threads
As the Threads app launched, for an instant, like a cracked mirror catching the sunlight, we glimpsed a reflection of the past possibilities…
AI and the tightrope of truth
In this month’s PR Horizons I explore AI and the ‘tightrope of truth’ that organisations have started to walk in the last few…
Action your analytics
It’s a rare thing to find a practitioner who gets to grips with data and yet it is a highly valued skill. Using…
A Dangerous deployment? AI and PR
Are you ready for the challenges ahead? For the impact artificial intelligence will have on public relations? On society? The pandemic caused a…