Think Forward to Move Forward
Change is constant – and this blog is no exception. With the launch of the new PR Knowledge Hub Learning Centre, our Think…
PR Knowledge Hub
Category: Society
The Fifth Future is SLO
Nine humanoid robots took to the stage last week to front a media panel for the United Nations. It was an event that “aimed…
The fourth future is immersive
‘You’d best start believing in ghost stories Miss Turner – you’re in one’. So says Captain Barbosa in the first Pirates of the…
The third future is hyper-personal
The pace of change suggests that in our third future of hyper-personalisation, public relations practitioners will become firefighters, spotting and extinguishing wild fires…
Five futures for public relations
The future is uncertain – it is a constant refrain. Uncertainty is the off-beat in our rhythm of change. But life is -…
AI and the tightrope of truth
In this month’s PR Horizons I explore AI and the ‘tightrope of truth’ that organisations have started to walk in the last few…
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